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Welcome back to the Design Dialogue Speaker Series!
Join us for an engaging session on 'Selling for Design Pros" with Antonio Hellman, Founder and Creative Director of Studio 321B.
Many interior designers possess incredible creative talent but struggle with the sales process. Fear of rejection, uncertainty about pricing, and discomfort with self-promotion can hinder their ability to close deals and grow their businesses.
In this presentation, Antonio will help DDA members develop confidence and proper sales techniques to manage client expectations, sell luxury products, and sell the design concept to their clients.
The Details
Date: July 22, 2026
Time: 11:00 - 12:30 EST
Location: Virtual, Zoom
Ticket: Free for members, $15.00 for non-members
About Antonio
Founder and Creative Director of Studio 321B, Antonio is the son of Italian and Germanic immigrants who migrated to Canada when he was five years old.
With over 30 years of hands-on experience in oriental rugs and flooring, Antonio brings a deep understanding of craftsmanship and custom creation. His career spans sales, management, and rug design, supported by formal design studies at Sheridan College, allowing him to collaborate seamlessly with designers, architects, and trade professionals.
Driven by a lifelong love of colour and creativity, Antonio founded Studio 321B to introduce bold, one-of-a-kind pieces that bring warmth, emotion, and personality into living spaces.